Social Media Marketing is a process of gaining attention and traffic to your website through social media sites. All efforts are focused towards creating content that attracts attention and encourages readers to share it on their social networking sites.

With the spurt in mobile device users, social media has emerged as one of the fastest business marketing tools. Businesses are gradually shifting from the traditional approach to social media, because it is playing an integral role in business promotion.

The SMM includes all activities including sharing content, images and videos on social networking sites. It does more than improving site traffic and helping businesses reach more customers; it provides a valuable platform for better understanding your target audiences.

Effectiveness of social media marketing:

Social media have penetrated in every sphere of daily activities; be it for personal use or for business activities. It encourages user involvement, which can be simple as posting comments, liking a post, or giving your votes to more complex activities like sharing an article or link or in simple terms hooking your contacts to the link you’ve accessed. It is also highly capable of informing and influencing purchase decisions of the users.

Social Media Marketing is all about understanding how technology is used to connect people socially with their social networks and how this technique in turn benefits businesses and with the introduction of SMM, businesses are adopting to latest trending approaches to make their website more visible generate more web traffic to a website and scaling their businesses to higher levels.

Social Media Trends:

Visuals to compliment the content: Visuals /images of the brands hold a prime place in the social media world. Creating an attractive marketing campaign on social media should include visuals that compliment the brand.

Compelling videos: Videos forges an emotional connection to visitors; it is a vital part of a collaborative effort as apps and social media platforms make it ever easier for users to share their visual media. It will also feature interactive visual narratives that engage visitors and persuade them to perform an action.

Quality content: Users are often in search of quality and informative. They no longer want to read about what they already know, but they are in constant search for fresh and unique content. Well developed articles, posts and other web contents will make you socially viable and generate traffic to your website.

Being socially active: Analyzing the targeted audience’s needs and fulfilling them holds a key to successful media marketing. Customers desire more clarity, before they make a purchasing decision; hence being active on various social media sites is a must.

Mobile centric website: Since majority of social media users access their favorite platforms from mobile devices, it is essential for any business to become mobile-centric;  employing mobile ads, real-time location-targeted content, and other mobile marketing to reach their customers, will prove beneficial.

Multi-channel promotions: Many companies succeed by concentrating on their social media marketing efforts. Multi-channel promotions could integrate a variety of social media and web channels.  An engaging content can be shared and posted across the top social media platforms to be promoted with targeted social ads, mobile ads, emails, and web marketing.

Cyber privacy: Users are more concerned about their cyber privacy. They are more cautious about who is tracking and recording their online social media activities.

Ad Targeting: One can deliver the right messages to the right people at the right time by using social ad targeting. Zeroing in on specific demographics or groups, you now have the ability to use images and copy that reflect the interests and vernacular of those in your targeted audience list.

Ad re-targeting: This trend of placing ads on social media websites, focuses on bringing back the visitor, who has visited the site, but left it without getting converted. Face book Exchange, is the default channel for retargeting ads where banner ads are displayed on websites. With social media retargeting, you could ensure where your ads can be shown.

Conclusion:

Apart from the above mentioned social media marketing trends, there are many more that aid in spreading a brand’s information from user to user. It serves as a relatively inexpensive platform for organizations to increase communication, foster brand awareness and often, improved customer service.